When you design an architectural space, are you concerned with how you might push or pull your occupant while they travel through it? What about when they are standing still? Your occupant’s frame of reference serves to balance them — and you, as the architect, can really play upon this factor.

In essence, you are creating a “shopping experience” for your occupant, and this can apply to more that just retail type architecture. Just as shoppers walk quickly, take their time, stop to browse or stop to rest…your architecture needs to provide good opportunities for your occupants to speed up or slow down.

Like in the painting Four-Way Intersection (above), people can be asked to show different amounts of energy at different points in our designs. Just imagine walking along the sidewalks in the painting — it’s a good thing that there is an intersection providing not only a resting point, but also a chance to regain that frame of balance and reference.

Negotiate Your Occupant’s Efforts

Occupants go through your building spaces and often this takes energy — physically, mentally and even emotionally. So, let me ask you this: What does your design do with their energy? Does it use it efficiently, creatively or do you simply waste it.

Imagine an occupant traveling through a museum design. Will it work better to save the best for last? Or should the important design moments be revealed to them along their journey — in “bite-sized” pieces?

Really, it is all a negotiation, where you must balance their attention, their physical energy and their emotional state.

The IKEA Experience

The store IKEA does an interesting job regarding what I’m talking about. Here is a breakdown of a customer’s experience at IKEA in the United States: Read more