Seth Godin recently wrote an article on “pre-digital environments” which I encourage you to read here. Now that you have read it, I ask you…how can you as an architect push advancement from this pre-digital age?

While it seems that much of what makes a place digital depends on the technology — I will tell you that is also depends on how the “design of place” works with that technology.

If the technology that makes a place “digital” is designed as an afterthought (not well integrated into the environment) it will likely have detrimental effects. On the other hand, if the technology that makes a place digital harmonizes with the architectural design, mountains can be moved to help occupants.

The linchpin in all of this is sensory design — which can guide the Read more

One way to Juxtapose A Door/Corridor cliché
Image: Andy Miah | Flickr

I recently read an article by Seth Godin who describes a very powerful writing technique where an author takes a popular and widely used cliché, points it out in his or her work and then writes about its exact opposite. When done cleverly this can produce a very powerful result whether an author is trying to stir humor, thought, emotion or even trying to change a reader’s belief or behavior.

As architects, we should take a cue from this author’s “gem”.

For example, the way many architects spec Read more