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	<title>Sensing Architecture by Maria Lorena Lehman&#187; memory</title>
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		<title>Your Building Design Can Trigger Profound Occupant Emotional Memory</title>
		<link>http://sensingarchitecture.com/5321/your-building-design-can-trigger-profound-occupant-emotional-memory/</link>
		<comments>http://sensingarchitecture.com/5321/your-building-design-can-trigger-profound-occupant-emotional-memory/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 10:30:52 +0000</pubDate>
		<dc:creator>Maria Lorena Lehman</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Neuroscience]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[building design]]></category>
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		<category><![CDATA[design emotion]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[emotional memory]]></category>
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		<category><![CDATA[memory]]></category>
		<category><![CDATA[senses]]></category>

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		<description><![CDATA[
			
				
			
		
There is very interesting research going on right now which is indicating that there could be neural connections in the brain &#8220;between the senses (hence, sensorial stimuli) and intense memories&#8221;. (1) 
Instinctively, do you this such connections exist? Have you ever listened to a song and instantly been transported back to a certain time and [...]<p>&copy; 2008-2010 Sensing Architecture by Maria Lorena Lehman

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<p>There is very interesting research going on right now which is indicating that there could be neural connections in the brain &#8220;between the senses (hence, sensorial stimuli) and intense memories&#8221;. (1) </p>
<p>Instinctively, do you this such connections exist? Have you ever listened to a song and instantly been transported back to a certain time and place in your memory that this song seems to be unexplainably linked to? Or have you ever walked into a room that has a certain smell which instantly reminds you of an experience you had a long time ago? Or what about seeing something that triggers your memory, reminding you of a conversation you once had or a place you once visited? And in each case, did an emotion surface as a result of the sensorial memory trigger? Well, such is the research by neuroscientist Benetto Sacchetti which focuses on those possible &#8220;links&#8221; which are like narrow bridge-like connections tying together <strong>emotional memory</strong> and the senses. </p>
<p>If there were such a neural &#8220;link&#8221;, what would this mean for you as an architect and your <strong>building design</strong>? Would you purposefully embed certain smells in a school to encourage comforting home-like emotional ease to help foster learning? Or might you play certain sounds (or songs) while at work to help boost <span id="more-5321"></span>productivity and/or creativity to yield more frequent and better quality results with less stress? </p>
<p>It is important for you to realize that such positive outcomes can result from the materials and other sensorial stimuli you put into your buildings &#8212; especially in the details. Thus, certain material properties, lighting displays and even geometric architectural arrangements are likely to serve as acute triggers for powerful emotions in occupants. Through their senses and into their emotional memory, you can think of the effect of an inspirational museum or a touching memorial where architectural moments lead visitors on a journey through their senses and into their emotional memory.</p>
<blockquote><p><strong>In other words, as an architect, you need to understand that what you put in, you will get out&#8230;and this will have either a positive or negative effect (with consequences) for your occupant.</strong></p></blockquote>
<p>Of course, designing to purposely trigger memory can be a tricky thing, and some may say that it is an art to be able to do this well &#8212; and at a high level. So, even if there is a definitive link between the senses and emotional memories which they may bring to the surface, I think it is your job as an architect to act as a surgeon at times, knowing how to extract and guide those memories within your designs, so they can resurface, form, be realized, felt and appreciated by your occupants.</p>
<p>As an architect, with the right ingredients, you can create such a vessel &#8212; delivering the right environmental stimuli to the senses, and thus, triggering not only memory, but also profound emotion.</p>
<h3>Please Tell Me What You Think</h3>
<p>I would really like to get your feedback on my post today, so please leave me a comment in the form below. And if you enjoyed it, make sure you share it with your Twitter and Facebook followers by clicking on the “re-tweet” and &#8220;like&#8221; button at the beginning of this page.</p>
<p>(1) <a href="http://blogs.discovermagazine.com/80beats/2010/08/06/found-a-possible-link-between-emotional-memories-sensory-triggers/" target="_blank"><em>Found: Possible Link Between Emotional Memories and Sensory Triggers</em></a>. Discover.</p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://sensingarchitecture.com/222/designing-sacred-architecture-through-the-senses/" rel="bookmark" class="crp_title">Designing Sacred Architecture through the Senses</a></li><li><a href="http://sensingarchitecture.com/1328/what-is-the-role-of-human-memory-in-architecture/" rel="bookmark" class="crp_title">What is the Role of Human Memory in Architecture?</a></li><li><a href="http://sensingarchitecture.com/2242/designing-for-smell-and-memory-is-highly-effective/" rel="bookmark" class="crp_title">Designing for Smell and Memory Is Highly Effective</a></li><li><a href="http://sensingarchitecture.com/581/designing-a-sense-of-place-dont-forget-memory/" rel="bookmark" class="crp_title">Designing a Sense of Place: Don&#8217;t Forget Memory!</a></li><li><a href="http://sensingarchitecture.com/3715/the-architecture-experience-you-design-can-erase-a-memory/" rel="bookmark" class="crp_title">The Architecture Experience You Design Can Erase a Memory</a></li></ul></div><p>&copy; 2008-2010 Sensing Architecture by Maria Lorena Lehman

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		<title>The Power of Scent for Architectural Design</title>
		<link>http://sensingarchitecture.com/4600/the-power-of-scent-for-architectural-design/</link>
		<comments>http://sensingarchitecture.com/4600/the-power-of-scent-for-architectural-design/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 10:30:07 +0000</pubDate>
		<dc:creator>Maria Lorena Lehman</dc:creator>
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		<category><![CDATA[scent]]></category>
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		<description><![CDATA[
			
				
			
		
I came across an interesting article recently entitled Scent as Design. In it, the author discusses topics that were brought up during a recent symposium that was held to promote thought on the implications of using scent in design. To no surprise, it was shared that within today&#8217;s “modern lifestyle” we typically tend to &#8220;cover [...]<p>&copy; 2008-2010 Sensing Architecture by Maria Lorena Lehman

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<div id="attachment_4601" class="wp-caption alignright" style="width: 310px"><img src="http://sensingarchitecture.com/wp-content/uploads/2010/07/sense-of-smell-image-300x200.jpg" alt="Image:  claude.attard.bezzina | Flickr" title="sense-of-smell-image" width="300" height="200" class="size-medium wp-image-4601"><p class="wp-caption-text">Image:  claude.attard.bezzina | Flickr</p></div>
<p>I came across an interesting article recently entitled <a href="http://seedmagazine.com/content/article/scent_as_design/" target="_blank">Scent as Design</a>. In it, the author discusses topics that were brought up during a recent symposium that was held to promote thought on the implications of using <strong>scent</strong> in design. To no surprise, it was shared that within today&#8217;s “modern lifestyle” we typically tend to &#8220;cover up&#8221; and &#8220;clean up&#8221; scent &#8212; without tapping into the vast potential which it holds. It seems that many of today&#8217;s cultures trend toward eliminating scent, without accentuating it &#8212; even though everything has a smell.</p>
<p>Just think about that for a moment, <em>everything</em> has a smell. Don&#8217;t you think that architects today should uncover what this widely underestimated sensorial stimuli can hold for their designs? But now that we know that the <strong>olfactory</strong> sense is significant, what should we begin to do as designers to make our creations even better?</p>
<h3>When Scent Can Enhance the Visual</h3>
<p>I was particularly struck by a particular thought from the above mentioned article that says that stimulating the olfactory sense in your design can help your occupants be more present. So, if your occupants were more present within your design &#8212; might your occupants function better and feel better when within it? Also, might the incorporation of scent help you as an architect attract <span id="more-4600"></span>your occupant&#8217;s attention at a certain moment during your occupant&#8217;s experience of your designed built environment?</p>
<p>In the article <em>Scent as Design</em>, it was noted that when experiencing scent, an occupant may inadvertently “tag” an object or make “associations&#8221; with it. Of course, you can see proof of this already by simply thinking about the branded scent of a particular perfume or the smell of a new car. In and of themselves, scents can actually become part of a brand, a style or even a culture. If you look hard enough, you can see many examples of this in today&#8217;s world, and certainly, I think there is much untapped potential when you really begin to delve into what designing for your occupant&#8217;s olfactory sense can do for your work.</p>
<p>As architects, it is time to think about smell as more than just being good or bad, associated with food, a new car or even perfume. Tapping into the power of the olfactory sense will mean a refinement of your own &#8220;palette&#8221;. As you go through each day, you should start to become consciously aware of the different scents you experience both while outdoors and indoors. Soon, you will begin to realize that there is an almost &#8220;invisible&#8221; dimension which you can integrate into your design work to make your architecture pop in all the right places.</p>
<h3>Think of Traveling Through a Space With Only Your Nose</h3>
<p>With this post, I will leave you with one last question for you to ask yourself:</p>
<p>If you were to travel through your architectural built project using only your sense of smell &#8212; would you be able to find your way? How would you distinguish transition between spaces? And how would you know what to do and when? Also, how would different scents make you feel, think or behave?</p>
<p>Already, you are probably thinking of some basic smells which you identify with certain spaces. For instance, what smell do you think of when you envision a bathroom? A bakery? A church? Or a school?</p>
<p>Now, push the boundaries of the &#8220;default&#8221; smells that  come pre-attached with your building materials. You should use smell on purpose to create entire olfactory environments. Escape from the &#8220;cover-up&#8221; mentality. Go beyond simply making everything smell clean. Use your design talents to push the envelope &#8212; what might different scents do for a school for instance? Furthermore, what might different scents do for different classroom types within that school? Should the art room smell different from the math room or even the computer lab?</p>
<p>Then, start to think about how smell can impact not only emotional and intellectual associations, but then be processed through to occupant behavior. In short, it is time for you as an architect to get re-acquainted with your sense of smell &#8212; the often underestimated and untapped design resource with so much potential.</p>
<h3>Please Tell Me What You Think</h3>
<p>I would really like to get your feedback on my post today, so please leave me a comment in the form below. And if you enjoyed it, make sure you share it with your Twitter followers by “tweeting” it using the re-tweet button on this page. </p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://sensingarchitecture.com/2202/tapping-into-your-occupant%e2%80%99s-sense-of-smell/" rel="bookmark" class="crp_title">Tapping into Your Occupant’s Sense of Smell</a></li><li><a href="http://sensingarchitecture.com/2242/designing-for-smell-and-memory-is-highly-effective/" rel="bookmark" class="crp_title">Designing for Smell and Memory Is Highly Effective</a></li><li><a href="http://sensingarchitecture.com/5321/your-building-design-can-trigger-profound-occupant-emotional-memory/" rel="bookmark" class="crp_title">Your Building Design Can Trigger Profound Occupant Emotional Memory</a></li><li><a href="http://sensingarchitecture.com/5128/does-augmented-reality-technology-change-your-building-for-better-or-for-worse/" rel="bookmark" class="crp_title">Does Augmented Reality Technology Change Your Building for Better or For Worse?</a></li><li><a href="http://sensingarchitecture.com/2461/is-design-balance-at-play-in-your-building/" rel="bookmark" class="crp_title">Is Design Balance at Play in your Building?</a></li></ul></div><p>&copy; 2008-2010 Sensing Architecture by Maria Lorena Lehman

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		<title>The Architecture Experience You Design Can Erase a Memory</title>
		<link>http://sensingarchitecture.com/3715/the-architecture-experience-you-design-can-erase-a-memory/</link>
		<comments>http://sensingarchitecture.com/3715/the-architecture-experience-you-design-can-erase-a-memory/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 10:30:35 +0000</pubDate>
		<dc:creator>Maria Lorena Lehman</dc:creator>
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The notion of having dispositions, or records, that your brain keeps as it experiences architecture is quite an interesting thought. If every time your occupant has an architecture experience that can later be rewritten, then your role as an architect is to design for more than a real-time experience. You must also design for your [...]<p>&copy; 2008-2010 Sensing Architecture by Maria Lorena Lehman

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<p>The notion of having dispositions, or records, that your brain keeps as it experiences architecture is quite an interesting thought. If every time your occupant has an <strong>architecture experience</strong> that can later be rewritten, then your role as an architect is to design for more than a real-time experience. You must also design for your occupants by incorporating what your architecture will say to them &#8212; what they will store in their memory, and <a href="http://sensingarchitecture.com/3405/what-will-people-remember-about-your-architecture/">how that memory will influence their future experiences</a>.</p>
<p>Here is a quote discussing such dispositions from an article entitled, <a href="http://www.djc.com/news/ae/11151117.html" target="_blank"><em>Science Studies How Architecture Affects the Brain</em></a>:</p>
<blockquote><p><em>&#8220;Architectural experience is recorded in what Antonio Damasio calls “dispositions” — records in our brain of a combination of sensory inputs, memories, emotions and any related muscle memories. Just below the surface of consciousness these dispositions wait for the next experience with which they can be paired. For example, each time we enter the office in which we work we are recalling a dispositional record of our last visit — including any emotional experiences we may have had. When we leave our office at the end of the day, our brain creates a new dispositional record that updates the one we came with that morning.&#8221;</em></p></blockquote>
<p>The key word here is “update”. Previous architecture experiences impact the current, and the current will influence those which have not yet happened. Does this mean that you should design spaces that are less predictable? Or spaces where repetition and routine abound?</p>
<p>As an architect, it might be difficult to make a <span id="more-3715"></span>blanket statement about such questions. For example, I cannot say that a classroom in an elementary school needs to be predictable, while a meeting room in an office building needs to be unpredictable. So much is linked to occupant and architectural context, objectives and need for evolution and change.</p>
<h3>Do Your Occupants Judge Your Buildings Before Ever Going In?</h3>
<p>Wouldn’t it be nice to know what your occupant “dispositions” say? How can you, as an architect, design for such occupant brain records?</p>
<p>The ultimate goal for you as an architect should be to design spaces that ultimately foster the experiences your occupant wants and needs. Sounds simple, right? Well, complexity enters the picture when you consider that key word “update”. </p>
<p>Your occupants collect experiences involving your design (sometimes many of your designs) into their perception. Their records get modified with each visit &#8212; whether it be physical, virtual or by simply hearing about another’s experience within your building. In some ways, yes, your occupant does “judge” what their experience will be like, but “judge” is such a strong word. It might be better to say that they form a perception (which can often lead to an opinion).</p>
<p>Of course, you may have the opportunity to prove false impressions wrong, even erasing what they once thought they experienced. You may ask yourself…”What tone should my architecture have?”  Should it be an unexpected surprise? Comfortingly predictable? Inconspicuously silent? Well, you get the idea.</p>
<p>I challenge you to think about what message your building conveys, not only when occupants are within it, but also before they ever come in and long after they have left. Your <a href="http://sensingarchitecture.com/2469/maximizing-the-sense-of-touch-in-adaptive-architecture/">building forms more than a real-time experience. It stamps an impression.</a> Use that to your advantage.</p>
<h3>Please Tell Me What You Think</h3>
<p>I would really like to get your feedback on my post today, so please leave me a comment in the form below. And if you enjoyed it, make sure you share it with your Twitter followers by “tweeting” it using the re-tweet button on this page. </p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://sensingarchitecture.com/1328/what-is-the-role-of-human-memory-in-architecture/" rel="bookmark" class="crp_title">What is the Role of Human Memory in Architecture?</a></li><li><a href="http://sensingarchitecture.com/581/designing-a-sense-of-place-dont-forget-memory/" rel="bookmark" class="crp_title">Designing a Sense of Place: Don&#8217;t Forget Memory!</a></li><li><a href="http://sensingarchitecture.com/5321/your-building-design-can-trigger-profound-occupant-emotional-memory/" rel="bookmark" class="crp_title">Your Building Design Can Trigger Profound Occupant Emotional Memory</a></li><li><a href="http://sensingarchitecture.com/372/designing-for-the-future-of-shopping/" rel="bookmark" class="crp_title">Designing for the Future of Shopping</a></li><li><a href="http://sensingarchitecture.com/443/using-sound-to-influence-architectural-experience/" rel="bookmark" class="crp_title">Using Sound to Influence Architectural Experience</a></li></ul></div><p>&copy; 2008-2010 Sensing Architecture by Maria Lorena Lehman

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		<title>What Will People Remember About Your Architecture?</title>
		<link>http://sensingarchitecture.com/3405/what-will-people-remember-about-your-architecture/</link>
		<comments>http://sensingarchitecture.com/3405/what-will-people-remember-about-your-architecture/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 10:30:50 +0000</pubDate>
		<dc:creator>Maria Lorena Lehman</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Sense of Place]]></category>
		<category><![CDATA[architect]]></category>
		<category><![CDATA[architectural preservation]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[building]]></category>
		<category><![CDATA[collective memory]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[expand]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[memory]]></category>
		<category><![CDATA[preserve]]></category>
		<category><![CDATA[renovate]]></category>
		<category><![CDATA[time]]></category>

		<guid isPermaLink="false">http://sensingarchitecture.com/?p=3405</guid>
		<description><![CDATA[
			
				
			
		
As you design  your building, do you ever think about what will remain &#8220;standing&#8221; both physically and in the minds of those that experience it in the future?
Yes, buildings weather and must pass certain &#8220;tests of time&#8221;, but do you ever consider whether your building will be worth &#8220;saving&#8221;, or will even be in [...]<p>&copy; 2008-2010 Sensing Architecture by Maria Lorena Lehman

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<div id="attachment_3406" class="wp-caption alignright" style="width: 310px"><img src="http://sensingarchitecture.com/wp-content/uploads/2010/03/architectual-memory-new-old-image-300x199.jpg" alt="image: Manky Maxblack | Flickr" title="architectual-memory-new-old-image" width="300" height="199" class="size-medium wp-image-3406" /><p class="wp-caption-text">image: Manky Maxblack | Flickr</p></div>
<p>As you design  your building, do you ever think about what will remain &#8220;standing&#8221; both physically and <a href="http://sensingarchitecture.com/2400/why-a-mental-map-is-important-for-architects-to-understand/">in the minds of those that experience it</a> in the future?</p>
<p>Yes, buildings weather and must pass certain &#8220;tests of time&#8221;, but do you ever consider whether your building will be worth &#8220;saving&#8221;, or will even be in use as time passes? It has been said that &#8220;[i]t takes a lot of money to build a building, but it doesn&#8217;t cost that much more to get it right&#8221;.</p>
<p>Thus, you should think about how to gain the most &#8220;design leverage&#8221; to ensure that your architecture will not only &#8220;stand&#8221; in the future, but will also be of value to those that experience it.</p>
<h3>What Makes a Building Stand the Test of Time?</h3>
<p>Eventually as time passes, you will reach a point in your career where you will need to <span id="more-3405"></span>expand, preserve or even tear down a building as occupant&#8217;s needs change or even as zoning or codes change. Needless to say, it can be quite tricky if you are the architect who must resurrect or modernize the &#8220;old&#8221; to give way to the &#8220;new&#8221;.</p>
<p>So, what is your design philosophy when tackling this set of challenges? How do you integrate the collective memory of the people who have experienced the old? And then turn around to rise above the collective expectations of those that want their &#8220;site&#8221; to receive that proverbial &#8220;facelift&#8221;?</p>
<p>Of course, there is no one-size-fits-all answer to architecturally exploring, integrating, deconstructing, demolishing or preserving what once was into what will become. However, one ideal goal might be to reach true architectural innovation that brings a site&#8217;s potential forward so architecture can leap toward elevating the lifestyles of the people it serves.</p>
<p>It is your job as an architect to pay attention to what came before, with much attention to what is needed now &#8212; and how you will rise to the needs of occupants in the future, with your foresight today.</p>
<p>Designing a building that stands the test of time takes much ingenuity and insight. But in the end, it seems that great architecture usually resonates with its occupants not only in their <a href="http://sensingarchitecture.com/2065/orchestrate-great-moments-in-your-building-design-video/">everyday individual memories</a>, but within their <a href="http://sensingarchitecture.com/2012/will-collective-memory-help-your-architecture-be-remembered-video/">collective memories</a> &#8212; which are shared and passed on &#8212; as they contribute to overarching cultures.</p>
<h3>Please Tell Me What You Think</h3>
<p>I would really like to get your feedback on my post today, so please leave me a comment in the form below. And if you enjoyed it, make sure you share it with your Twitter followers by “tweeting” it using the re-tweet button on this page.</p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://sensingarchitecture.com/222/designing-sacred-architecture-through-the-senses/" rel="bookmark" class="crp_title">Designing Sacred Architecture through the Senses</a></li><li><a href="http://sensingarchitecture.com/2400/why-a-mental-map-is-important-for-architects-to-understand/" rel="bookmark" class="crp_title">Why a Mental Map is Important for Architects to Understand</a></li><li><a href="http://sensingarchitecture.com/1328/what-is-the-role-of-human-memory-in-architecture/" rel="bookmark" class="crp_title">What is the Role of Human Memory in Architecture?</a></li><li><a href="http://sensingarchitecture.com/3509/neuroscience-will-enhance-your-design-vision/" rel="bookmark" class="crp_title">Neuroscience Will Enhance Your Design Vision</a></li><li><a href="http://sensingarchitecture.com/5321/your-building-design-can-trigger-profound-occupant-emotional-memory/" rel="bookmark" class="crp_title">Your Building Design Can Trigger Profound Occupant Emotional Memory</a></li></ul></div><p>&copy; 2008-2010 Sensing Architecture by Maria Lorena Lehman

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		<title>Why a Mental Map is Important for Architects to Understand</title>
		<link>http://sensingarchitecture.com/2400/why-a-mental-map-is-important-for-architects-to-understand/</link>
		<comments>http://sensingarchitecture.com/2400/why-a-mental-map-is-important-for-architects-to-understand/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 09:30:47 +0000</pubDate>
		<dc:creator>Maria Lorena Lehman</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[building design]]></category>
		<category><![CDATA[cognitive  map]]></category>
		<category><![CDATA[cognitive mapping]]></category>
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		<category><![CDATA[iconic]]></category>
		<category><![CDATA[learning]]></category>
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		<category><![CDATA[mental mapping]]></category>
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As an architect, you probably spend much of your time designing and preparing for programmatic functions and the aesthetic beauty to be experienced by future building occupants. But, did you know that your design ultimately is “interpreted” into what is frequently called the “mind’s eye”? Simply stated, this is a mental map that is said [...]<p>&copy; 2008-2010 Sensing Architecture by Maria Lorena Lehman

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<div id="attachment_2401" class="wp-caption alignright" style="width: 310px"><img src="http://sensingarchitecture.com/wp-content/uploads/2009/11/mental-map-dhiban-image-for-homepage-300x184.jpg" alt="Image:  Miss_Colleen | Flickr" title="mental-map-dhiban-image- for homepage" width="300" height="184" class="size-medium wp-image-2401" /><p class="wp-caption-text">Image:  Miss_Colleen | Flickr</p></div>
<p>As an architect, you probably spend much of your time designing and preparing for programmatic functions and the <a href="http://sensingarchitecture.com/418/understanding-beauty-in-architecture-guiding-neuroaesthetics/">aesthetic beauty to be experienced by future building occupants</a>. But, did you know that your design ultimately is “interpreted” into what is frequently called the “mind’s eye”? Simply stated, this is a <strong>mental map</strong> that is said to be responsible for your own <a href="http://sensingarchitecture.com/2002/buildings-that-spark-a-gut-reaction-due-to-subliminal-cues/">personal view-point and how you perceive the world</a>.</p>
<p>The process behind the <a href="http://en.wikipedia.org/wiki/Cognitive_map" target="_blank">mental map</a> is very important for you, as an architect, to understand &#8212; or at least be aware of. You see, your occupants accumulate information about places and then visualize this information to help with <a href="http://sensingarchitecture.com/2012/will-collective-memory-help-your-architecture-be-remembered-video/">memory and learning</a>.  In effect, such spatial information is collected from all kinds of sources, and such sources influence <span id="more-2400"></span>their mental map &#8212; thus, their impression of your architectural design.</p>
<div id="attachment_2402" class="wp-caption alignright" style="width: 580px"><img src="http://sensingarchitecture.com/wp-content/uploads/2009/11/mental-map-dhiban-image.jpg" alt="Miss Colleen | Flickr" title="mental-map-dhiban-image" width="570" height="710" class="size-full wp-image-2402" /><p class="wp-caption-text">Miss Colleen | Flickr</p></div>
<p>For example, if an image of a building becomes iconic and people see and hear about this image over and over again. This influences their mental map of your architecture. This image will help (or hurt) your architecture’s success in the minds of your occupants.</p>
<p>Just take a look at the “Modern Art” starred area in the History of Art mental map drawing (below). You can see here the personal viewpoint and relationship this person has with modern art &#8212; interpreted spatially.</p>
<div id="attachment_2406" class="wp-caption aligncenter" style="width: 505px"><img src="http://sensingarchitecture.com/wp-content/uploads/2009/12/mental-map-history-of-art-image-red-boarder.jpg" alt="Image: atduskgreg | Flickr" title="mental-map-history-of-art-image-red-boarder" width="495" height="591" class="size-full wp-image-2406" /><p class="wp-caption-text">Image: atduskgreg | Flickr</p></div>
<p>To better design by being aware of the importance of mental mapping, it is best to be conscious of the journey your occupants take arriving to, going through and leaving your building. Focus on what collective order, series and accumulation of stimuli he or she will experience. Furthermore, you should be aware of social, climate, zoning and other cultural stimuli that might affect your occupant’s perception of your work.</p>
<p>In some ways many of you already design for the cognitive mapping process. You, as a designer, use mental maps to visualize and synthesis your own architectural designs. The next step; however, is to work backwards. Think about what you would want remembered or learned about your building.</p>
<p>After all, your building may have a ripple effect &#8212; connecting with those far beyond just those that physically visit the space. This is particularly possible now with advancing technologies related to the internet, virtual reality and so on. </p>
<h3>Please Tell Me What You Think</h3>
<p>I would really like to get your feedback on my post today, so please leave me a comment in the form below. And if you enjoyed it, make sure you share it with your Twitter followers by “tweeting” it using the re-tweet button on this page. </p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://sensingarchitecture.com/577/can-architectural-features-help-your-brain/" rel="bookmark" class="crp_title">Can Architectural Features Help Your Brain?</a></li><li><a href="http://sensingarchitecture.com/3405/what-will-people-remember-about-your-architecture/" rel="bookmark" class="crp_title">What Will People Remember About Your Architecture?</a></li><li><a href="http://sensingarchitecture.com/423/experiencing-architecture-using-mental-time/" rel="bookmark" class="crp_title">Experiencing Architecture Using Mental Time</a></li><li><a href="http://sensingarchitecture.com/581/designing-a-sense-of-place-dont-forget-memory/" rel="bookmark" class="crp_title">Designing a Sense of Place: Don&#8217;t Forget Memory!</a></li><li><a href="http://sensingarchitecture.com/3707/integrate-a-community-place-to-better-connect-your-occupants/" rel="bookmark" class="crp_title">Integrate a Community Place to Better Connect Your Occupants</a></li></ul></div><p>&copy; 2008-2010 Sensing Architecture by Maria Lorena Lehman

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		<title>Designing for Smell and Memory Is Highly Effective</title>
		<link>http://sensingarchitecture.com/2242/designing-for-smell-and-memory-is-highly-effective/</link>
		<comments>http://sensingarchitecture.com/2242/designing-for-smell-and-memory-is-highly-effective/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 09:00:15 +0000</pubDate>
		<dc:creator>Maria Lorena Lehman</dc:creator>
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		<category><![CDATA[odor]]></category>
		<category><![CDATA[olfactory]]></category>
		<category><![CDATA[scent]]></category>
		<category><![CDATA[sense]]></category>
		<category><![CDATA[sense of smell]]></category>
		<category><![CDATA[smell]]></category>

		<guid isPermaLink="false">http://sensingarchitecture.com/?p=2242</guid>
		<description><![CDATA[
			
				
			
		
You walk into a room. You notice a certain aroma. You smell fresh cookies baking in the kitchen. Immediately, you remember your childhood days when your mother brought you fresh chocolate chip cookies.
Ok, this may seem a bit idealistic but smell and memory are linked. The article entitled Smell and Memory explains that of all [...]<p>&copy; 2008-2010 Sensing Architecture by Maria Lorena Lehman

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<div id="attachment_2243" class="wp-caption alignright" style="width: 352px"><img src="http://sensingarchitecture.com/wp-content/uploads/2009/11/smell-sense-olfactory-image.jpg" alt="Image:  © Dianka | Dreamstime.com" title="smell-sense-olfactory-image" width="342" height="226" class="size-full wp-image-2243" /><p class="wp-caption-text">Image:  © Dianka | Dreamstime.com</p></div>
<p>You walk into a room. You notice a certain aroma. You smell fresh cookies baking in the kitchen. Immediately, you remember your childhood days when your mother brought you fresh chocolate chip cookies.</p>
<p>Ok, this may seem a bit idealistic but <strong>smell and memory</strong> are linked. The article entitled <a href="http://www.macalester.edu/psychology/whathap/ubnrp/smell/memory.html" target="_blank">Smell and Memory</a> explains that of all the human senses, the process of smelling takes the longest to reach the brain, and once you do smell, the smell lasts longer than other senses. This leads to the assumption that smell and memory are linked in different ways as compared to the other senses; and yes, this is an important differentiation.</p>
<p>If the latter is true, then when you design, you instantly <a href="http://sensingarchitecture.com/1328/what-is-the-role-of-human-memory-in-architecture/">trigger memory the moment someone walks into your building</a>. You see, memory is intrinsically linked with learning. So, the minute someone actually smells within your space, they begin to learn, and the olfactory process can play a meaningful role.</p>
<p>So, how can you design better now that you know this knowledge?</p>
<h3>SENSE OF SMELL CAN OPTIMIZE YOUR DESIGNS</h3>
<p>Perhaps you can be more proactive as you design. Instead of letting the scent within your space just sort of happen as a by-product of all your other design decisions, you can instead think about what <span id="more-2242"></span>effect you want to have with your space. </p>
<p>This doesn’t mean that you need to go ahead and inject strange aromas with hopes that suddenly your design will be more pleasing without proof that this will work. However, did you know that some hospitals are beginning to <a href="http://sensingarchitecture.com/2202/tapping-into-your-occupant%E2%80%99s-sense-of-smell/">design for the olfactory sense</a>? Patients in some facilities are already benefiting from aromas (circulated through the air systems) that are more soothing, anxiety reducing and calming.</p>
<p>Think of what you want your occupants to experience within your architectural space, how you want them to navigate though it and where you may want them to stop and engage in activity. As a designer, think about ways to tap into the olfactory sense &#8212; use it to spark occupant behavior, thought, emotion and intellect. There are so many opportunities to capitalize on this sense: think hotel, restaurant, stores or even an airport. </p>
<h3>I WOULD LOVE YOUR FEEDBACK…</h3>
<p>I would love to hear your feedback on this post today, so leave me a comment down below. And if you enjoyed it, make sure you share it with your Twitter followers by “tweeting” it using the re-tweet button! Thanks so much! </p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://sensingarchitecture.com/2202/tapping-into-your-occupant%e2%80%99s-sense-of-smell/" rel="bookmark" class="crp_title">Tapping into Your Occupant’s Sense of Smell</a></li><li><a href="http://sensingarchitecture.com/4600/the-power-of-scent-for-architectural-design/" rel="bookmark" class="crp_title">The Power of Scent for Architectural Design</a></li><li><a href="http://sensingarchitecture.com/5321/your-building-design-can-trigger-profound-occupant-emotional-memory/" rel="bookmark" class="crp_title">Your Building Design Can Trigger Profound Occupant Emotional Memory</a></li><li><a href="http://sensingarchitecture.com/581/designing-a-sense-of-place-dont-forget-memory/" rel="bookmark" class="crp_title">Designing a Sense of Place: Don&#8217;t Forget Memory!</a></li><li><a href="http://sensingarchitecture.com/1328/what-is-the-role-of-human-memory-in-architecture/" rel="bookmark" class="crp_title">What is the Role of Human Memory in Architecture?</a></li></ul></div><p>&copy; 2008-2010 Sensing Architecture by Maria Lorena Lehman

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		<title>Orchestrate Great Moments in Your Building Design (Video)</title>
		<link>http://sensingarchitecture.com/2065/orchestrate-great-moments-in-your-building-design-video/</link>
		<comments>http://sensingarchitecture.com/2065/orchestrate-great-moments-in-your-building-design-video/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 09:00:47 +0000</pubDate>
		<dc:creator>Maria Lorena Lehman</dc:creator>
				<category><![CDATA[Videos]]></category>
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		<description><![CDATA[
			
				
			
		

As you design architecture, it is important to consider your occupant’s memory. You should consider not only what your occupants remember, but also how they remember. 
Why?
Just after experiencing your building design, your occupant will be full of a large portion of the information they just absorbed. The memory of walking through your design will [...]<p>&copy; 2008-2010 Sensing Architecture by Maria Lorena Lehman

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<p>As you design architecture, it is important to consider your occupant’s memory. You should consider not only <em>what</em> your occupants remember, but also <em>how</em> they remember. </p>
<p>Why?</p>
<p>Just after experiencing your <strong>building design</strong>, your occupant will be full of a large portion of the information they just absorbed. The memory of walking through your design will be fresh in their mind and the nuances about their experience will be easy to recall. But, what do you want them to remember about their experience? Do you have any control over what they remember as a <strong>great moment</strong>? Do you want to have a say?</p>
<h3>HOW OCCUPANTS REMEMBER</h3>
<p>When your occupant processes an architectural “scene”, they actually dismiss a lot that they don’t think is important…. In the video below you will watch a scholar from Princeton University further explain that the brain uses processes (like shortcuts) to help people <span id="more-2065"></span>remember things in a certain way. </p>
<p>Thus, your occupant can only pay attention to the things they think are important. </p>
<p>Your client will convey their functional needs, but you need to figure out how best they can carry out those functions. It is in this design orchestration that their experience will be not only functional, but also more beautiful, meaningful and personalized. </p>
<p>If you can strike this chord within your occupants, then your architecture will become a beautiful catalyst for meaningful experiences.</p>
<p>It is likely that those are the moments your occupants will remember.</p>
<h3>VIDEO: The Ups and Downs of Forgetting</h3>
<div align="center"><embed src="http://c.brightcove.com/services/viewer/federated_f8/716696176" bgcolor="#FFFFFF" flashVars="videoId=14126343001&#038;playerId=716696176&#038;viewerSecureGatewayURL=https://console.brightcove.com/services/amfgateway&#038;servicesURL=http://services.brightcove.com/services&#038;cdnURL=http://admin.brightcove.com&#038;domain=embed&#038;autoStart=false&#038;" base="http://admin.brightcove.com" name="flashObj" width="425" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></div>
<div align="center"><em>Please note: If you are not able to play the video, make sure to click this article’s title above so you can view this video from the original Sensing Architecture page.</em></div>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://sensingarchitecture.com/2037/why-collecting-evidence-is-integral-to-your-design-decisions-video/" rel="bookmark" class="crp_title">Why Collecting Evidence is Integral to Your Design Decisions (Video)</a></li><li><a href="http://sensingarchitecture.com/2045/how-design-sways-consumer-behavior-and-decision-making-video/" rel="bookmark" class="crp_title">How Design Sways Consumer Behavior and Decision Making (Video)</a></li><li><a href="http://sensingarchitecture.com/2069/the-role-of-convergence-technology-for-building-systems-video/" rel="bookmark" class="crp_title">The Role of Convergence Technology for Building Systems (Video)</a></li><li><a href="http://sensingarchitecture.com/2218/the-green-laser-light-experience-project-by-greenray-video/" rel="bookmark" class="crp_title">The Green Laser Light Experience: Project by GreenRay  (Video)</a></li><li><a href="http://sensingarchitecture.com/1381/don-norman-on-design-and-emotion-video/" rel="bookmark" class="crp_title">Don Norman on Design and Emotion (Video)</a></li></ul></div><p>&copy; 2008-2010 Sensing Architecture by Maria Lorena Lehman

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		<title>Will Collective Memory Help Your Architecture be Remembered? (Video)</title>
		<link>http://sensingarchitecture.com/2012/will-collective-memory-help-your-architecture-be-remembered-video/</link>
		<comments>http://sensingarchitecture.com/2012/will-collective-memory-help-your-architecture-be-remembered-video/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 09:00:08 +0000</pubDate>
		<dc:creator>Maria Lorena Lehman</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[computer]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Dubrovnik]]></category>
		<category><![CDATA[memory]]></category>
		<category><![CDATA[St. Peter’s Basilica]]></category>
		<category><![CDATA[Virtual Reality]]></category>
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COMPUTER VISUALIZATION FOR DESIGN
3D visualization has become such a part of the architectural design process in many firms. Architects use virtual model-making for many reasons. 
For instance, 3D computer visualizations help teams to make design decisions by testing different solutions as they create. Also, 3D visualizations help to communicate architectural design schemes to consultants and [...]<p>&copy; 2008-2010 Sensing Architecture by Maria Lorena Lehman

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<h3>COMPUTER VISUALIZATION FOR DESIGN</h3>
<p>3D visualization has become such a part of the architectural design process in many firms. Architects use virtual model-making for many reasons. </p>
<p>For instance, 3D computer visualizations help teams to make design decisions by testing different solutions as they create. Also, 3D visualizations help to communicate architectural design schemes to consultants and clients. </p>
<p>All in all, visualizations have made their way into not just helping to produce construction drawings, but also, as a way to communicate design ideas to an array of other involved parties.</p>
<h3>VISUALIZATIONS <em>AFTER </em>A DESIGN IS BUILT?</h3>
<p>A team of computer scientists at the University of Washington&#8217;s Graphics and Imaging Laboratory have developed algorithms to be used with Microsoft’s <em>Photosynth</em>. The big idea behind their work is to create a “collective” visualization where a 3D model is constructed from a repository of Flickr photos of an urban space. So far, they have reconstructed the small city of Dubrovnik and several famous Italian landmarks.</p>
<p>By using a puzzle-like approach to stitching together photos taken by random tourists, the resulting visualizations make me realize the significance to a “collective” approach to perception &#8212; especially with the increasing social and dynamic nature of the internet.</p>
<p>As social media becomes more popular and increasing amounts of data are collected, visualization techniques will really be able to <span id="more-2012"></span>place our architectural treasures (and non-treasures) within a dynamic and virtual “time-capsule”.</p>
<p>I wonder what these sort of “collective-visualizations” will look and feel like in the future? Will they be somewhat true to the original or will they take on an architectural spirit of their own? Will architecture move on to a new sort of virtual after-life once it is demolished? </p>
<p>What will be the ultimate purpose of such collective visualizations? Will they exist as a truer <a href="http://sensingarchitecture.com/1328/what-is-the-role-of-human-memory-in-architecture"><strong>collective memory</strong> of our real-world buildings</a>, or could they augment present-day architecture that is still in use? Will we have a sort of architectural “Second Life”?</p>
<h3>THE NEXT GENERATION OF A MAP</h3>
<p>Sameer Agarwal, an assistant professor at UW who worked on the project said this about potential uses for the technology they’ve developed…</p>
<blockquote><p><em>Agarwal said the technology could be used for everything from video games, to next-generation GPS, to preservation for the sake of posterity.</p>
<p>Venice is slowly sinking into the lagoon that surrounds it, for instance, and a 3-D tour could digitally preserve the city for future generations. Earthquake-prone cities could be catalogued, both for history and for municipal planning efforts.</p>
<p>&#8220;If you have a digital representation of something, then you can study it. Maps only offer you a limited view,&#8221; Agarwal said. &#8220;There are a number of very different kinds of uses for something like this. And there&#8217;s just the pure science aspect of it, which is advancing how you can do large scale 3-D construction.&#8221; (1)</em></p></blockquote>
<h3>SEE FOR YOURSELF…</h3>
<p>Here is the video of “The Old City of Dubrovnik” compiled from 4,600 Flickr photos (as mentioned above):</p>
<div align="center"><object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/sQegEro5Bfo&#038;hl=en&#038;fs=1&#038;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/sQegEro5Bfo&#038;hl=en&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object></div>
<p>Here is the video of “St. Peter’s Basililca” (as mentioned above):</p>
<div align="center"><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/L7NT3BrrsaQ&#038;hl=en&#038;fs=1&#038;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/L7NT3BrrsaQ&#038;hl=en&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object></div>
<div align="center"><em>Please note: If you are not able to play the videos, make sure to click this article’s title above so you can view the videos from the original Sensing Architecture page.</em></div>
<p>(1) <span style="font-size:10px;">Boyle, Rebecca. <a href="http://www.popsci.com/gear-amp-gadgets/article/2009-09/building-virtual-cities-automatically-150000-flickr-photos" target="_blank"><em>Algorithm Generates a Virtual Rome in 3D from 150,000 Flickr Users’ Photos. </em></a>Popsci.com. September 17,2009.</span></p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://sensingarchitecture.com/2209/can-your-building-talk-embedding-social-media-video/" rel="bookmark" class="crp_title">Can Your Building Talk? Embedding Social Media (Video)</a></li><li><a href="http://sensingarchitecture.com/2076/design-buildings-for-interaction-by-awakening-the-senses-video/" rel="bookmark" class="crp_title">Design Buildings for Interaction by Awakening the Senses (Video)</a></li><li><a href="http://sensingarchitecture.com/1918/building-facade-possibilities-video/" rel="bookmark" class="crp_title">Building Façade Possibilities (Video)</a></li><li><a href="http://sensingarchitecture.com/1996/7-key-questions-to-give-your-design-a-heart-video/" rel="bookmark" class="crp_title">7 Key Questions to Give Your Design a Heart (Video)</a></li><li><a href="http://sensingarchitecture.com/5323/using-mobile-laser-scanners-to-create-a-detailed-architectural-visualization-on-the-fly-video/" rel="bookmark" class="crp_title">Using Mobile Laser Scanners to Create a Detailed Architectural Visualization on the Fly (Video)</a></li></ul></div><p>&copy; 2008-2010 Sensing Architecture by Maria Lorena Lehman

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		<title>Designing a Sense of Place: Don&#8217;t Forget Memory!</title>
		<link>http://sensingarchitecture.com/581/designing-a-sense-of-place-dont-forget-memory/</link>
		<comments>http://sensingarchitecture.com/581/designing-a-sense-of-place-dont-forget-memory/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 18:59:19 +0000</pubDate>
		<dc:creator>Maria Lorena Lehman</dc:creator>
				<category><![CDATA[Sense of Place]]></category>
		<category><![CDATA[Architectural Design]]></category>
		<category><![CDATA[architecture]]></category>
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Within architectural space it is important to establish a sense of place. This is true not only for the architecture to be good but also for your experience within that space to be memorable. Did you know that your memory and your sense of place are closely linked?(1) Creating an environment involves designing for meaningful [...]<p>&copy; 2008-2010 Sensing Architecture by Maria Lorena Lehman

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<p>Within architectural space it is important to establish a sense of place. This is true not only for the architecture to be good but also for your experience within that space to be memorable. Did you know that your <strong>memory</strong> and your <strong>sense of place</strong> are closely linked?(1) Creating an environment involves designing for meaningful experiences &#8212; to do this, establishing a sense of place is key.</p>
<p>In the paper <em>Neuroscience and Architecture: Seeking Common Ground</em>, both landmarks and paths are described as important when designing architecture. It seems that both memory and sense of place prominently involve the same part of the brain – the hippocampus. “Our memory of events may depend upon a strong sense of place, and by extension, our sense of place may be influenced by the integrity of the memories formed there.”(1)</p>
<p>A key factor in distinguishing place from space is the ability for humans to interact. This provides occupants with a feeling of belonging to the environment, instead of just “passing through it.” Also, establishing a connection between spaces is important. This provides opportunity for the incorporation of landmarks and other architectural features that can make a place memorable.(1)</p>
<p>Can you remember being in an architectural space that had a strong sense of place? Is your memory of that place linked to an experience that happened there? Odds are that that place also had a strong sense of orientation. As landmarks and other architectural features come together in one’s <a href="http://sensingarchitecture.com/2009/02/20/can-architectural-features-help-your-brain/" target="_self">mental map</a>, your sense of place becomes stronger.</p>
<p>Buildings that guide you through them while providing you with enough information to make meaningful decisions along the way can make for quite profound experiences. Embed within your architecture a succession for a meaningful sense of place – where memories can be shaped and built form can transcend the senses.</p>
<p>(1) <span style="font-size:10px;">Sternberg, Esther M. and Wilson, Matthew A. <em> Neuroscience and Architecture: Seeking Common Ground. </em>Cell 127, Elsevier Inc. October 20, 2006.</span></p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://sensingarchitecture.com/1328/what-is-the-role-of-human-memory-in-architecture/" rel="bookmark" class="crp_title">What is the Role of Human Memory in Architecture?</a></li><li><a href="http://sensingarchitecture.com/222/designing-sacred-architecture-through-the-senses/" rel="bookmark" class="crp_title">Designing Sacred Architecture through the Senses</a></li><li><a href="http://sensingarchitecture.com/2242/designing-for-smell-and-memory-is-highly-effective/" rel="bookmark" class="crp_title">Designing for Smell and Memory Is Highly Effective</a></li><li><a href="http://sensingarchitecture.com/5321/your-building-design-can-trigger-profound-occupant-emotional-memory/" rel="bookmark" class="crp_title">Your Building Design Can Trigger Profound Occupant Emotional Memory</a></li><li><a href="http://sensingarchitecture.com/573/5-ways-hospital-design-influences-patient-health/" rel="bookmark" class="crp_title">5 Ways Hospital Design Influences Patient Health</a></li></ul></div><p>&copy; 2008-2010 Sensing Architecture by Maria Lorena Lehman

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