One way to Juxtapose A Door/Corridor cliché
Image: Andy Miah | Flickr
I recently read an article by Seth Godin who describes a very powerful writing technique where an author takes a popular and widely used cliché, points it out in his or her work and then writes about its exact opposite. When done cleverly this can produce a very powerful result whether an author is trying to stir humor, thought, emotion or even trying to change a reader’s belief or behavior.
As architects, we should take a cue from this author’s “gem”.
For example, the way many architects spec Read more
