| |
Image: Dom Dada | Flickr
HUMAN LEARNING IS MORE THAN YOU “THINK”
When inside your building, how do occupants actually make choices? They are continuously making decisions, and the orchestration of your design elements has a lot to do with the decisions they make.
To make decisions, your occupant must learn; and to learn, your occupants engage in “conscious reasoning”. (1)
But — did you know that “subconscious learning” also plays a role? Hence, their “gut reaction”…
In an article written by Alexis Madrigal entitled Humans Can Learn from Subliminal Cues Alone, the author explains how humans can have an intuition-based learning. In the study, participants were shown a visual cue for less than five hundredths of a second — so fast that these participants didn’t have time to consciously “see” these cues. (1)
Using money as a reward, the participants used their “intuition” to respond to a question. The participants were right about two-thirds of the time. Of course, conscious reasoning still plays a very important role in decision making, (1) but isn’t it amazing to understand that there is a role for intuition as well?
OCCUPANT INTUITION
As occupants travel into, through and out of your building design, a great deal of learning takes place. Both through reasoning and intuition, your design intention manifests.
In fact, there are so many elements within a building, that occupants cannot possibly Read more
