Name: Color, Environment & Human Response by Frank H. Mahnke
URL: Color, Environment, & Human Response (my affiliate link)
Purpose: to explain the physiological and psychological effects of color in architectural environments

THIS BOOK WILL LAST A LONG, LONG TIME

Color, Environment & Human Response is filled with seventeen chapters of detailed insight about how color really impacts occupants within architectural designs. The author, Frank H. Mahnke explains color and its various complex dimensions, from neuropsychological aspects to human emotion and beyond.

I particularly like the following excerpt from this book where Mahnke explains some fundamentals about the relationship between color design and human reaction: Read more

How can you use what is known about design and emotion to better your building projects? To give you a better idea of how emotion is integral to design, you should watch the following video. Many of the concepts will ring true for building design and other forms of creative thinking. Watch for the three emotional cues that most designs should achieve to be successful.

You can read more about Don Norman here: http://www.ted.com/speakers/don_norman.html

WHY DO GOOD DESIGNS WORK?

Emotion is an integral part of any design and to understand why Read more