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Image: Frenta | Dreamstime
This is a “loaded” question, but …
The beautiful thing about architecture is that it can “tap into” an occupant’s past meaningful experiences through their senses and their emotion. Architecture also has the power set the stage for occupants to create new meaningful experiences — and memory plays a key role in helping to make all of this possible.
INFLUENCING PERCEPTION AND DECISION-MAKING
Although the role of human memory in architecture is a big one, we can begin to scratch at its surface by understanding how built form engages humans — influencing both their perception and their decision making abilities.
Let’s begin by taking a closer look at this quote:
“Studies show that memory plays a critical role in perception and decision making; however, it may be less reliable and more suggestible than once believed.” (1)
So, what does this mean for architects? Read more
