
Image: thisisbossi | Flickr
Right-handers Influence Group Behavior Simply By Choosing a Seat
When designing audience seating within theaters or auditoriums, have you ever given specific thought to which seats will be used the most, and by whom? At first, it may seem strange to ponder such details when most of what you will need to do involves selecting the style of seats, specifying how many total seats you will need, designating which ones will be accessible, planning how they will meet egress requirements and making sure each seat position provides a clear view to the stage.
But, should everything be treated so generally? What about the differences in behavior exhibited by each person in the audience? Perhaps not everyone watches a performance in the same way.
Well, a researcher from Japan named Matia Okubo, published a psychology article describing and proving that right-handed persons, interested in paying attention to a film, will actually choose seats to the right side of the theater.
What do you think? Will such a seemingly miniscule characteristic make you think differently about how you design audience seating?
Individuals Make Up a Population, Design for Them.
There are almost innumerable times, as an architect, that you will need to make “small” decisions that affect a the entire collective group of your occupants at once. (Namely, I’m thinking of theater or auditorium seating arrangements, and school classroom student seating arrangements here.)
So, is it often that you think of your occupants in a “lump some” — rather than as individuals who happen to make up a collective?
Yes, negotiating that balance between a “population” and an “individual” can be a delicate thing to do. For instance, just like in the above theater example, school classroom design must also tailor to Read more







