As you design architecture, it is important to consider your occupant’s memory. You should consider not only what your occupants remember, but also how they remember.

Why?

Just after experiencing your building design, your occupant will be full of a large portion of the information they just absorbed. The memory of walking through your design will be fresh in their mind and the nuances about their experience will be easy to recall. But, what do you want them to remember about their experience? Do you have any control over what they remember as a great moment? Do you want to have a say?

HOW OCCUPANTS REMEMBER

When your occupant processes an architectural “scene”, they actually dismiss a lot that they don’t think is important…. In the video below you will watch a scholar from Princeton University further explain that the brain uses processes (like shortcuts) to help people Read more