Image: Frank Bonilla Abstracts.tv | Flickr

Abstract of a color processor inside the human brain.
Makes me wonder about how well we express color.
Image: Frank Bonilla Abstracts.tv | Flickr

How do you, as an architect, get to the bottom of what your occupants really need and want? Do you do this mostly be talking with them? Presenting different architectural design schemes to see which one they like best? Or do you study their behavior to understand what moves them with regard to the things that cannot be expressed by mere words?

I recently came across this quote that I thought might be an interesting place to begin a discussion about environmental psychology for architects:


“Research shows that only 5% of what the average person thinks can be expressed verbally. […] The other 95% is hidden deep within the subconscious.”

– Click here to read the article.

If the above statistic is true, then how do you as a designer wrap your head around the other 95% underlying what your occupants really want? Also, how can you increase the chances of creating a design that will, in fact, work — adding behavioral, emotional and intellectual response to what goes into making an architecture work functionally successful?

Five Techniques to Leverage Your Architectural Design Efforts

The following are five tips to help you, as an architect, incorporate key architectural psychology design principles while you design. These can be great starting points to shift your mindset — and can especially be coupled with your programming efforts: Read more