image: Incase Designs | Flickr

image: Incase Designs | Flickr

Productivity. Collaboration. Mobility. Globalization. Socialization. Culture.

Such are the buzz-words which describe the more modern workplaces of today. But where is this all going? And why?

One thing is for sure, computers are spreading. They seem to be everywhere. They’re getting smaller, more helpful and their interfaces are getting more intuitive. It’s no wonder that the surrounding environments which inhabit them now often allow for more mobility, productivity and collaboration.

But what about creativity? It’s an important factor — and one that should be addressed head-on.

I think that fostering creativity within office cultures is both fundamental, and too often under-emphasized and overlooked. After all, it is creativity that is the glue for so many office cultures today. Just think Google.

Within Google corporate cultures you can see how having a creative work office design literally feeds the Google work culture — ultimately leading to more innovation, better employee satisfaction, retention and outreach.

Here is a quick look around the Google Chicago office so you can get a glimpse of what I’m talking about (before I go on): Read more