As architects, we often try to design and think of buildings as vessels which engage with their occupants on many levels — including the emotional ones. And of course, those designs which connect with their occupants on emotional levels, are the designs that often have the most profound effect. Yet frequently, designers use their “instincts” to orchestrate novel and harmonious building design features that will serve to not only inspire, but also to connect with people in profound ways.
But what if you want to use more than your instinct? What if you could get insight into how to tap into your occupant’s emotions? …knowing not just where to do it within your designs, but also when.
As I see new technologies surface, like the Emotiv headset, I think we all must ask ourselves as designers not simply whether design can stir emotions, but more specifically which design arrangements elicit which emotional responses — and what do these emotional responses mean for those that experience them. Well, with advances like the Emotiv headset which can record emotions as they are being perceived from given stimuli, we are now able to get insight into the links between the emotions and the designed stimuli that triggers them.
From Emotional Response to Engaged Behavior
In the video (at the end of this article) you will see how a technology can “read” emotional human response to design stimuli — as you will see below, the stimuli takes the form of a movie trailer which will elicit the emotions of happiness, sadness, anger and fear from the viewer. And while some of what this new technology shows is rather obvious, as when certain sad parts of the movie trailer elicit sadness in the observer, there is no doubt that as a designer we can benefit from the nuances that such technological breakthroughs exhibit, like the ability to dissect design in terms of human response — yes, the elusive emotional ones.
Now, with this information in hand, just imagine that you are [Read more…]