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Image: laurenatclemson | Flickr
If by chance you watched the 2010 Academy Awards you may have noticed that the “Animated Short” category was won by the film called Logorama, directed by the French animation collective H5. This interesting film, like so many others, has actually proven to be a bit controversial. But I do think one thing remains clear — so many of our environments are “branded” in many ways and at many levels.
In Logorama, the entire animated environment is made up of logos, brands and slogans to depict an entire world with much of the complexity of ours. To give you a better idea of what I’m talking about…the following is a short trailer to give you a quick glimpse at the world of branding which Logorama creates:
What Logorama Will Help You to Ask Yourself
From an architectural point of view, this animated short film brings up some old and new questions regarding architecture, “signage” and branding — whether it be stylistic branding or more additive branding. For instance, how might your building be perceived, after all of the hard work you put into designing it, when a well-known “brand” it added to your building by way of signage, corporate cultural identity or even by its proximity to another built form with a strong “branded” identity?
The latter are some interesting questions, but first, you may need to ask this — Is branding and architecture really a bad combination? I mean, to some extent everything might be “branded” — as if branding is inherently woven into all designs in our built environment. Is perhaps “branding” something that we humans do as we perceive Read more
