You walk into a room. You notice a certain aroma. You smell fresh cookies baking in the kitchen. Immediately, you remember your childhood days when your mother brought you fresh chocolate chip cookies.

Ok, this may seem a bit idealistic but smell and memory are linked. The article entitled Smell and Memory explains that of all the human senses, the process of smelling takes the longest to reach the brain, and once you do smell, the smell lasts longer than other senses. This leads to the assumption that smell and memory are linked in different ways as compared to the other senses; and yes, this is an important differentiation.

If the latter is true, then when you design, you instantly trigger memory the moment someone walks into your building. You see, memory is intrinsically linked with learning. So, the minute someone actually smells within your space, they begin to learn, and the olfactory process can play a meaningful role.

So, how can you design better now that you know this knowledge?

SENSE OF SMELL CAN OPTIMIZE YOUR DESIGNS

Perhaps you can be more proactive as you design. Instead of letting the scent within your space just sort of happen as a by-product of all your other design decisions, you can instead think about what Read more