Orchestrate Great Moments in Your Building Design (Video)
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As you design architecture, it is important to consider your occupant’s memory. You should consider not only what your occupants remember, but also how they remember.
Why?
Just after experiencing your building design, your occupant will be full of a large portion of the information they just absorbed. The memory of walking through your design will be fresh in their mind and the nuances about their experience will be easy to recall. But, what do you want them to remember about their experience? Do you have any control over what they remember as a great moment? Do you want to have a say?
HOW OCCUPANTS REMEMBER
When your occupant processes an architectural “scene”, they actually dismiss a lot that they don’t think is important…. In the video below you will watch a scholar from Princeton University further explain that the brain uses processes (like shortcuts) to help people remember things in a certain way.
Thus, your occupant can only pay attention to the things they think are important.
Your client will convey their functional needs, but you need to figure out how best they can carry out those functions. It is in this design orchestration that their experience will be not only functional, but also more beautiful, meaningful and personalized.
If you can strike this chord within your occupants, then your architecture will become a beautiful catalyst for meaningful experiences.
It is likely that those are the moments your occupants will remember.
VIDEO: The Ups and Downs of Forgetting
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