The following video is by Urban Screen, a company that claims to “put architecture on stage”. They basically design large-scale projections for urban surfaces.

You will notice how the building facade in this video becomes dynamic and its skin seems to “breathe” — even if it is only an illusion.

LAYERS OF FLATNESS

In some ways I think that the experience of this installation is very different on video than it would have been in person. I do; however, like the way the projection is scaled to “play” with the existing buildings design elements (windows and such).

Seeing a video like this is thought provoking in that it makes one aware of a state we call “flatness” — and what designers can do with its layers.

IT’S MORE THAN JUST A PROJECTION

There is most definitely a theatrical side to this urban “stage” where architecture can come to life in an entirely new way. It’s not about the simple act of projecting; it’s what Urban Screen does with the merger between the dynamic projection and the static building.

By pushing the boundaries of physics, passers-by can “see” building materials and structures behave in entirely new and unexpected ways.

It’s a great way to push the “behavioral” envelope.

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