Paolla Antonelli on Rapid Manufacturing (Video)
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THE IMPACT OF RAPID MANUFACTURING
Rapid manufacturing is developing beyond the ability to make “models” or “prototypes” — it is evolving into a way for designers to make a “brand” where their design actually is more of a “matrix”. Designers will be focusing progressively on a systems approach so users can “customize” their “version” of a design to their needs.
Here is a short video where Paolla Antonelli, the MoMA curator of Architecture and Design, discusses the impact of rapid manufacturing and how it will work:
MASS CUSTOMIZATION
As customer selection allows for perhaps a greater multitude of “customized versions” to meet different occupant needs over time, perhaps architecture will be better able to feed occupant senses by integrating selections from a fuller spectrum of design ideas and choices — for less money and with minimal energy.
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